The pandemic period has caused changes in many areas globally. Activities and social interaction also had their share of these changes. However, thanks to the opportunities offered by technology, event culture has also been transformed in this process. Under the title "The Power of Technology in Events", we will discuss the changes experienced during the pandemic period and the role of technology in this change.
The Rise of Virtual Events:
As physical events were restricted during the pandemic period, the importance of virtual events also increased. Events such as webinars, digital concerts, and virtual fairs have emerged as alternatives that people can participate in without leaving their homes. Such events eliminated geographical boundaries and brought together participants from around the world.
Contributions of Technology to the Event Experience:
Technologies such as augmented reality (AR) and virtual reality (VR) have made the event experience more immersive. For example, virtual reality concerts brought live music events to homes by providing participants with a front-of-stage experience. Mobile applications and platforms used in events increased the interaction of participants and offered opportunities that were not available in previous physical events.
Increasing Accessibility and Participation:
The accessibility provided by technology has made it easier for disabled individuals to participate in events. Physical barriers or geographic location are no longer factors that limit participation in virtual events. Digital events have increased participation by allowing attendees to attend events at their own pace and convenience.
Redefining Social Interaction:
Technology has made social interaction between people possible not only through physical contact but also through digital platforms.
Virtual events strengthened social ties by enabling digital interaction between participants. Sharing and discussing online events on social media platforms provided the opportunity to share the event experience with large audiences.
The event culture changed significantly during the pandemic period, and the power of technology played a decisive role in this change. The rise of virtual events, the contributions of technology to the event experience, increased accessibility and participation, and the redefinition of social interaction are shaping the future format of events. With the advancement of technology in this field, it seems likely that more inclusive, interactive and exciting event experiences will be experienced by going beyond the boundaries of physical spaces.